Hacking the Brain of a Management Consultant

Strategy is about choices and decisions.

It’s first about the choice of battles to fight. And then about the choice of options to adopt, in the aim of winning each one of those battles.Hence, our paradoxical approach to strategy which follows a systematic perspective at one end, and allows, at the same time, creativity to seek potential and alternatives.

It is a science that we are glad to share with others.

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