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Are you or your organization ready for tomorrow’s challenges? Find out here → Speak with one of our experts

Transformations
that Help You Win.

Let’s bridge the gap between the behaviors you see and the ones you aspire to achieve.

CONNECT ME WITH AN EXPERT

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People and
organizational systems
that move you forward.

Let’s bridge the gap between the behaviors you see and the ones you aspire to achieve.

BOOK A MEETING TODAY

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Mindsets and capabilities
that sharpen your value
creation edge.

Let’s bridge the gap between the behaviors you see and the ones you aspire to achieve.

BOOK A MEETING TODAY

When mindsets shift,
systems align, and culture thrives,
change becomes inevitable.

We empower organizations to turn vision into action, creating lasting impact at every level.

KNOW MORE

SOLUTIONS

Your transformation
begins here

SEE ALL SOLUTIONS

Transform Your Culture

Culture shapes behaviors, decisions, and the way people show up. We help organizations create a thriving culture by shifting mindsets, embedding sustainable change, and ensuring alignment across teams.

Optimize Your People and Organizational Systems

True transformation isn’t just about people—it’s about the systems that support them. We fine-tune structures, processes, and strategies to ensure your organization operates efficiently while fostering growth.

Empower Peak Individual Performance

Your people are your greatest asset. We equip individuals with the mindset, skills, and confidence to lead, innovate, and perform at their highest potential—fueling collective success.

Driving Transformations.
here

FIND MY SOLUTION

00%

increase in leadership effectiveness

00%

improvement in team collaboration

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sustained behavior adoption

SUCCESS STORIES

When people, systems, and
culture align, impact follows.

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Dr. Rayan Khraibani, Co-Founder & CEO of Mindsets

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Mr. Naji Kazak, Managing Director, Kodak Alaris EMEIA

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Mr. Toufic Eid, People Director at Beesline

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Mrs. Farah Jaroudi, Human Resources Manager at Mindsets

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Schmid Leadership Team

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Mr. Tony Maalouf, Head of Talent Management at GMRL

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Mr. Christopher Arida, a Portfolio Manager at Mindsets

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Audi Bank Group

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Mr. Ahmad Al Arab, Consultant at Mindsets

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We first reached out to Trace as we needed a public speaking workshop for our top executives, but we ended up benefiting from much more than that. I’ve known about Trace for a long time and had always wanted to work with...

Mrs. Nancy Akiki, Human Resources Manager at Obegi Consumer Products Holding

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Indeed Joelle Geagea it is such an impactful transformation experience not a check-box. Honestly it was a hope for me too and it became a reality because of your passion, your expertise in creating this safe median and pushing us out of...

Roula Akl, People and organization development leader, Zain

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With the work we do, I’ve always wanted to witness the impact we’re creating, especially across our digital spaces. So, on Linkedin, I typed in #WeAreHere, #WESUCCEED, #WE2030 and #WeAreNova, and was truly blown away. The energy, commitment, and catalytic momentum sparked...

Maryam Saif, Inclusion Leader, Zain

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The Power of Outward Leadership …. Let’s shift from inward thinking to outward leading Proud to be part of a team that prioritizes growth and learning , grateful for this journey and the WE SUCCEED Program experience. Leadership is not a title...

Hiba Qussay Eisa, Head Of Performance Management - Technology, Zain

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On Thursday, we wrapped up an incredible week of intensive training with Trace, based on The Arbinger Institute curriculum. This training is part of one of the biggest programs empowering Women in Tech in the MENA region led by Zain Group. Over...

Huda Najm, UX Lead,Zain

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A fantastic way to kick off 2025! Today marks the fifth and final day of the Nova Program’s Training of the Trainer session on “Outword Performance,” and what an incredible journey it has been! This week has been filled with self-discovery, growth,...

Rawan Al Awaira, Specialist, Culture & Engagement, Zain

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Mrs. Mirna Kosseifi, Training Manager at Boubess Group

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Real People Management workshop helped us identify the problems we have, it helped us think out of the box and find new solutions. Wael El Helou is passionate about what he is doing and genuine in his actions.

Georges Hajj, Managing Director - Debbas Industries SAL

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“It was very clear from the beginning that Trace would be the ideal partner for us to change people’s mindsets and transform them from typical commercial bank employees to better entrepreneurs. And that’s what we achieved with Trace.”

Danny Dagher, Group CIO, Audi Bank

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It was very interesting working with “trace because they are regional so they can provide the international standards but at the same time they adapt it to the Lebanese culture. Stretch Dimension Selling and Secrets Of Wowing Customers workshops have really changed...

Tala Hajj, Head of The Academy – Bank of Beirut

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Mrs. Lena Abi Farah, Regional Head of OTC at FATTAL GROUP

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Mrs. Yasmine Barbir, GM Nestle Lebanon

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I had offered to write a recommendation for your support during the ROMT retreat and the great work you did. Here it is belatedly: I am writing to thank Wael for his support to the Regional Office Management Team retreat that we...

Ted Chaiban, Regional Director – Unicef

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“Real Presentations is by far the most engaging soft skills workshop I have ever been to.”

Tarek Rohayem, Head of Investment Advisory, NBK Capital

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Real Presentations workshop helped our people deliver better presentations, better speeches, to influence, to lead, to convince. It transformed shy people into people who can push messages into each one’s mind.

Fady Kreidy, Head of HR Organization Development – Debbane Saikali Group

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Real Presentations workshop made me more able because it depended on real presentations rather than a theoretical walk-through. It gave me a shift in the mindset because it gave me a tool to focus on the audience and to connect in an...

Georges Riachy, Project Director - MAF

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Joelle El Helou gave Bank of Beirut staff what matters most in Customer Service Excellence. Ever since I have been recommending “trace to management and Joelle has been giving our staff workshops that covered all areas of service and sales. Joelle’s thorough...

Jeanne Hajjar, Head of Loyalty Program - Bank of Beirut

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Our engagement with “trace during the “Shifting Mindsets” workshop has been a unique and valuable experience. Its uniqueness has originated from the capabilities and expertise that “trace has and that enabled them to manifest their international exposure and specialization along with a...

Nour Shebaro, Director of Human Ressources - Touch