We first reached out to Trace as we needed a public speaking workshop for our top executives, but we ended up benefiting from much more than that. I’ve known about Trace for a long time and had always wanted to work with them, so when the opportunity arose, I was excited. We started working with “trace on the Outward Mindset program to bring our executive committee together and support their development after a long break from training. The experience was fantastic—it wasn’t just about skills, but about creating a shared mindset and language across the team. Then, we worked with “trace on The Speaker workshop to fine-tune the presentation skills of our presenters for board meetings. Both programs were incredibly effective and “trace’s ability to customize the content to address our specific needs made a significant difference. Another highlight was a Mindset keynote speech delivered to our Henkel team, which was both impactful and memorable. Across the 3 interventions the feedback from our teams was overwhelmingly positive. Throughout all these interactions and workshops, “trace Facilitators and Client Relations team stood out for their professionalism, passion, and genuine care for building strong relationships. They took the time to truly understand our needs and build strong relationships with us, ensuring every interaction felt personal and meaningful. The communication was always easy and clear, and they were incredibly responsive, whether before, during, or even after each workshop. I’d absolutely recommend “trace for their professionalism, passion, and the genuine care for their clients. Working with “trace is an experience that goes beyond just the content; it’s about fostering real connections and lasting growth.

Indeed Joelle Geagea it is such an impactful transformation experience not a check-box. Honestly it was a hope for me too and it became a reality because of your passion, your expertise in creating this safe median and pushing us out of our comfort zones, and the practical frameworks and tools that you trained us to apply #OutwardLeadership. Thank you! For those of you who don’t know, over the past 6 months, I embarked with 49 women colleagues from across Zain on a leadership transformation journey and I’m excited for the next phase A big thank you for the opportunity offered by ZainTECH and Zain Group, and to Maryam S. for launching WE Succeed and NOVA programs lead by our super-star Jumanah Al Mutawa and facilitated by #Trace ChangeMakers. Stay tuned for more!

With the work we do, I’ve always wanted to witness the impact we’re creating, especially across our digital spaces. So, on Linkedin, I typed in #WeAreHere, #WESUCCEED, #WE2030 and #WeAreNova, and was truly blown away. The energy, commitment, and catalytic momentum sparked here on LinkedIn by the entire WE Community at Zain is nothing short of inspiring. Some might call it luck. But I know better, it’s the result of unwavering effort and the resolute determination of our WE Leader and IDE Senior Manager, Jumanah Al Mutawa. When someone holds a vision so deeply and pursues it with such conviction that the world can’t help but notice, that’s powerful and it deserves to be recognised. If you’re part of our WE Community, drop a comment about the difference you’ve made within your Zain. Share your story. Let’s reflect on the ripple effects we’re creating together. Be proud, Jumanah. This is just the beginning of something extraordinary.

The Power of Outward Leadership …. Let’s shift from inward thinking to outward leading Proud to be part of a team that prioritizes growth and learning , grateful for this journey and the WE SUCCEED Program experience. Leadership is not a title it's a mindset It’s not just about what I see and do, but also what they see and do as a result It’s no longer about “What do I need from others?” but more about: What do others need from me? What value can I give? How can I meet to learn, and meet to give? How can I support others achieving their targets ? Let’s lead with purpose. Let’s lead outward.

On Thursday, we wrapped up an incredible week of intensive training with Trace, based on The Arbinger Institute curriculum. This training is part of one of the biggest programs empowering Women in Tech in the MENA region led by Zain Group. Over the five days of the program, we had a Training of Trainer sessions, delved into outward performance, and gained powerful insights on building better connections, lead and making impactful decisions, and fostering a more inclusive, empathetic outlook. A huge thank you to Zain Iraq and Zain Group for the opportunity, our amazing trainer Joelle El Helou, the Incredible women behind the program Lana Alsaady Jumanah Al Mutawa and Maryam S., and all my fellows from other Zain operators.

A fantastic way to kick off 2025! Today marks the fifth and final day of the Nova Program’s Training of the Trainer session on “Outword Performance,” and what an incredible journey it has been! This week has been filled with self-discovery, growth, and exploring tools that have not only shifted my mindset but also helped me reflect on the kind of impact I want to create—for myself and those around me. I’m honored to be one of the discussion leaders for the Nova initiative, a two-year program designed to empower women in tech to step into leadership roles. The experience has deepened my sense of purpose, and I can’t wait to return to Oman to share this knowledge with my female colleagues and support them on their leadership journeys. A special highlight of this program has been meeting the inspiring women from Zain Opcos—their energy and passion for growth have been truly contagious. And a huge thank you to Joelle G. El Helou for the impactful training and to the incredible women from Zain Group operations for making this journey unforgettable! Here’s to a year of growth and making a difference!

Real People Management workshop helped us identify the problems we have, it helped us think out of the box and find new solutions. Wael El Helou is passionate about what he is doing and genuine in his actions.

“It was very clear from the beginning that Trace would be the ideal partner for us to change people’s mindsets and transform them from typical commercial bank employees to better entrepreneurs. And that’s what we achieved with Trace.”

It was very interesting working with “trace because they are regional so they can provide the international standards but at the same time they adapt it to the Lebanese culture. Stretch Dimension Selling and Secrets Of Wowing Customers workshops have really changed the attitude, the competence and the know–how and skills of our Personal Banking representatives.

I had offered to write a recommendation for your support during the ROMT retreat and the great work you did. Here it is belatedly: I am writing to thank Wael for his support to the Regional Office Management Team retreat that we held in Aqaba, Jordan 18 months into the COVID pandemic. We had asked Wael, meeting after a long period where we were working in hybrid mode, to help bring all of us together in person and provide a programme that would combine team building, focus on future objectives and a common vision and fun. Wael listened to us and worked with us to come up with a programme that had elements of all three. He listened to what we specifically needed, picked up and was intuitive in terms of what different voices were putting on the table and helped craft a programme and facilitate the retreat in a manner that achieved all three objectives. Wael is thoughtful, creative and engaging. He had great activities and facilitation techniques we could work around. He senses the mood in the room , knows when to come in to help bring an issue forward and when to step back and let the discourse continue. He reaches out to different participants to create an inclusive discussion and also makes the space for the team to be able to speak for itself and gives room for management to provide the occasional steer required. I highly recommend Wael for any team that has a retreat, team building exercise or planning event and that could use good facilitation to take these forward. It was a pleasure to work with him and UNICEF will definitely use him again.

“Real Presentations is by far the most engaging soft skills workshop I have ever been to.”

Real Presentations workshop helped our people deliver better presentations, better speeches, to influence, to lead, to convince. It transformed shy people into people who can push messages into each one’s mind.

Real Presentations workshop made me more able because it depended on real presentations rather than a theoretical walk-through. It gave me a shift in the mindset because it gave me a tool to focus on the audience and to connect in an effective way to deliver an impactful message. It provided me with self-control when I am among a wide group of people.

Joelle El Helou gave Bank of Beirut staff what matters most in Customer Service Excellence. Ever since I have been recommending “trace to management and Joelle has been giving our staff workshops that covered all areas of service and sales. Joelle’s thorough knowledge of the real life in a branch with all its ups and downs enabled her to capture staff’s attention all throughout the sessions.

Our engagement with “trace during the “Shifting Mindsets” workshop has been a unique and valuable experience. Its uniqueness has originated from the capabilities and expertise that “trace has and that enabled them to manifest their international exposure and specialization along with a local twist and understanding of our culture that was among the success factors of the project.