Frida Chehlaoui


Frida Chehlaoui

Frida Chehlaoui is a strategic planner and the founder of colorblind, a think-tank designed to bring creativity to the heart of businesses by connecting tasks and projects to natural abilities and passion.

She has been exploring the creative process and its impact on performance through projects like the Good Vibes Experiment (with companies like P&G, Cadillac and various entrepreneurs from the region) and through the creative thinking course she’s been teaching at ALBA since 2010.

She is also her own guinea-pig as she’s started writing and making music, and is currently working on her first album.


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